Helping the middle-aged first-time entrepreneur to start a business with less risk and less financial exposure

Ready to start or grow your new business?

  • Work in small teams on your own business idea
  • Roadmap and plan your business weekly
  • Existing dashboards and templates available
  • Create your own targets and direction within your group
  • Sound-board and discuss your ideas
  • Take the right actions for the right results
  • Mastermind your idea to completion with your group

Now is the time to start your own business! Are you running your own business already? Are you looking for an additional income stream? You need some friends to help to make it a great success” You are at the right place!

You are not alone! We are here to share our experience and walk the walk with you!

Helping the first-time grey entrepreneur succeed!

You have acquired incredible skills, experience, networks and contacts. These assets you accumulated are worth more than you think and far more than what your previous employer made you think.

At The Grey Incubator, we will try and show you how to use these life assets in your new career as an entrepreneur.

Helping first-time grey entrepreneurs, with little or no experience, to start businesses with less risk and financial exposure. We help you avoid the expensive mistakes we made as new entrepreneurs more than 20 years ago, saving you time, money and stress.

Critical benefits that have a real impact!

Turn your skills and experience into a revenue

Start by doing something you know and are familiar with. We will help you turn your current skills and experience into your first business. I have seen too many people, corporate managers going into the ‘restaurant’ business only to lose all their money.

Small Groups

We work in small groups of maximum 6 in 2 hour weekly sessions, making it more personal while we support the group and the groups support each other. Entrepreneurship can be lonely and stressful and running with a team gives you a place to soundboard and get advice on the best way forward.


Tools and processes

You get access to the tools and processes we use in one-on-one coaching. You get online dashboards and planning tools, helping identify and focus on the daily actions that will lead to the results you are looking for.


The two founders of the business, Willem Gous and Eugene have more than 45 years of experience in entrepreneurship. Eugene even had a company listed in the U.K. Stock exchange while Willem has experience in manufacturing, online and more.


You get support through the weekly session but also through your small group. In each group we pair up two entrepreneurs with each other as accountability partners and a support structure. You help each other to keep focus and drive results, every day.

Saving time and money

You have a certain amount of cash, we call it your runway, you need to get your business to take off before you come to the end of the runway. Would you rather do that alone or have someone supporting you and guiding you along?

Cost effective

We have a low monthly commitment and an even lower startup cost. Our processes save you time and money by helping you avoid the mistakes we made but also by helping you identify the actions you need to focus on to get the results you are looking for, faster than ever before.


If you are held accountable by your peers in your cohort you have a 93% higher chance of reaching your targets. We help you focus on the actions.


In many cases that is all you need to get your mind sorted and plans going. Running ideas, problems and questions past someone else in your cohort for like-minded feedback and comments.

Three types of mastermind teams to join!

There are three team types we offer, because not all entrepreneurs are at the same place in their entrepreneurial journey. It’s also not about age, but where you are. You might be starting out and starting your first business or you might be an employee looking to moonlight for extra income.

Starting your own business

Who is this for?

First-time ‘grey’ entrepreneurs that need to find a way to generate an income fast while making the least amount of mistakes in the process.


Who is this for?

Moonlighters. You have a job but would like to start something on the side for additional income. The risk is if you don’t do it right, you stand a very good chance of being off worse than when you started.

We lessen the risk of moonlighting with our peer-masterminding model.

Managing your own business

Who is this for?

Existing ‘grey’ entrepreneurs. Your revenues might have gone down and you are looking for answers, or just looking to find new avenues of revenue. Entrepreneurs who have been in business for 3 years or longer who already have a business generating revenues and you want to grow your business.

Sounds interesting?

Complete this short form to show your interest now!

Completing this form does not commit you to any form of payment. We just need your info to contact you and chat.

Be part of a truly supportive business family!

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  • When you apply you don’t automatically qualify to join TGI.
  • We will contact you ASAP for a quick discussion, to answer questions and explain the breadth of the opportunity.
  • Following a successful chat and mutual agreement, you will have to pay a refundable deposit.
  • After your first live cohort session, if you don’t want to join TGI, you will be fully refunded, no questions asked.
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